The leading reason for poor results of a mailing campaign is the integrity of the data lists. Data Hygiene is often an overlooked step in the mailing process. People are usually so concerned with the message and getting it in the mail stream; they forget the importance of pinpointing the ideal target market. Having “clean” data will decrease undeliverable mail, eliminate duplicate prospects and save on paper/printing costs. Therefore, you will be sure to maintain a cost effective campaign with each wave of distribution.